Continuum Buying Agency

Linda Augustsson is the founder of and the visionary force behind Continuum Buying Agency, a Scandinavian-owned sourcing and product development firm based in India, established in 2002. With an unparalleled understanding of soft-woven textiles and intricate artisanal craftsmanship, Linda has spent years collaborating with global retail giants, helping them transform creative ideas into commercially successful products.

Continuum stands apart for its commitment to exceptional product quality, sustainability, and ethical supply chains, ensuring that every design aligns with both market demands and creative excellence. Under Linda’s leadership, the agency has become a trusted partner for some of the world’s most renowned retailers, seamlessly bridging the gap between design innovation and large-scale production.

For more information, please visit www.continuumba.com