Artisanal Details

At Novelty by Linda, craftsmanship is at the heart of everything we do. With a passion for artisanal excellence and intricate detailing, Linda Augustsson and her team specialize in bespoke embroidery developments, surface decorations, screen prints, and hand-finished textiles that bring a new level of distinction to fashion collections.
We work closely with some of the world’s most talented artisans, nurturing traditional techniques while pushing creative boundaries to develop unique embellishments that set brands apart.

From hand-stitched embroidery motifs to custom lace designs and innovative textures, our work has been the starting point for many of the most successful commercial hits in global fashion.

Our expertise ensures that every handcrafted detail is not only visually stunning but also production-friendly and scalable. With years of industry knowledge, technical finesse, and a deep appreciation for heritage craftsmanship, we bring designs to life in a way that elevates brands and defines new trends.